renewable energy campaignes

Greenpeace
http://www.greenpeace.org.uk/blog/climate/victory-facebook-becomes-friends-renewable-energy-20111215
Facebook is committed to supporting the development of clean and renewable sources of energy, and our goal is to
power all of our operations with clean and renewable energy. Building on our leadership in energy efficiency (through
the Open Compute Project), we are working in partnership with Greenpeace and others to create a world that is highly
efficient and powered by clean and renewable energy. This effort will include a range of activities:

By Facebook
• Adopting a siting policy that states a preference for access to clean and renewable energy supply
• Ongoing research into energy efficiency and the open sharing of that technology through the Open Compute
Project
• Ongoing research into clean energy solutions for our future data centers
• Engaging in a dialogue with our utility providers about increasing the supply of clean energy that power Facebook
data centers

By Greenpeace
• Active support for the Open Compute Project, including encouraging companies to join the effort, use the
technology, and share their efficiency technology
• Encouraging utility providers to offer ways for customers to get their utility data, including by joining the partnership
with Opower, Facebook, and NRDC
• Recognize company leadership in advancing best practices in efficiency or sustainability technology through the
open source sharing of design and technology advances.

Together
• Working together to develop and promote experiences on Facebook that help people and organizations connect
with ways to save energy and engage their communities in clean energy issues.
• Co-hosting roundtables and discussions with experts on energy issues.
• Jointly engaging other large energy users and producers to address the energy choice they are facing and develop

new clean energy rather than recommission coal plants or build new coal plants.

these two campaignes are very effective. the first is showing a global campaign and you can see where things are going on in the world. the second one is a take on a famous art piece. i think it really catches your eye. it is different from the typical 'green' 'eco' style you might think it would be. the fisrt one i like but i think i would make it a little brighter, maybe make the map stand out more to catch your eye. the second one i think is really good at already catched your eye, although i think i might change the type as it looks quite stretched.


Friends of the earth
http://foe.co.uk/what_we_do/clean_british_energy_about_35591.html

Our Clean British energy campaign is urging the Government to tackle climate change by cleaning up our electricity by 2030.Getting off fossil fuels will cut the carbon out of our power system and create thousands of jobs, and give the UK the chance to become a world leader in renewable energy technologies.

this campaign is very green and it gets the 'eco' message across, it has clearly been thought about, a product and a box link together. i think i would change the colours a little, who says it has to be green to be eco

i think this is simular to the greenpeace campaign with the map, but this one is just the UK and it is a live map i think. but the colours all give an 'eco' feel and all have a meaning. i think i would see if i could change this to make it different to other maps.