screenshots

Type sceenshots

to start i made a illustrator file to the correct size i needed and then placed in rulers to see where the folds were and i just places in roughly a few illustrations so i could see where the type would sit. 

to start i tried to find a typeface for the main title of the leaflet. here i tried the typeface helvetica light contenced, but thought this is too squashed and is not bold enough to catch peoples eyes.

here i thought about bolder typefaces so i tried impact, although i found this one too bold and it sitting set well enough.

next i tried the typeface kartika, which i thought was a really nice typeface an it did sit well, but i wanted to see if there were better ones.

finally here i tried century gothic typeface which i though sat the best out of all of them, as it was a light typeface but it was still bold enough to stand out, and it goes well with my design.

next i decided to experiment with the typefaces for my main body type. this is it i century gothic type, which i think sits very nice and it flows with the title too.

next i tried the typeface gil sans which i thought would look nice, but it made it very bold and slightly harder to read as it was all close together.

next i tried the typeface arial as i thought this was a basic typeface that everyone can read easily.

but then i tried it again with century gothic but made it slightly bigger and it looked nicer and sat better with my design, also it flows with my title, and i would only have to use one typeface.

once i had found which typeface i was going to use, i could start playing around with my illustrations and colours. here is me choosing which shade or orange i was going to choose. i decided to go with the top one so it was a shade lighter than my title and arrow, so it would stand out differently and sstill look like art of my body copy.

here i have changed the re-newable energy subtitle to the same colour as the rest of my titles, this made it bend it a little more, as its not as importand as my man title.

this is my other page of the leaflet. it was easy putting all the type on as i decided i would have all my type in century golthic so it would all flow. i added in my picutres in the correct place, according to my layouts. also i added a slight sun background, i did this to make it a little more interesting and it still fits in with my design.

i then wondered what it would look like on my first page, so i added it in behind these pages, however this made it look too busy and i prefered it just plain.

here i wondered what it would look like if i made the type fit into the area i had so i justified all the type.

i then did the same with the back page.

here i changed the opacity of the sun in the background. i did this because i wanted it to be subtle.

this is where i added in little type that i needed to add. there is the eco farm infomation and the eco companies.

i made sure that both logos were vectors so that they didnt have white boxes behind them.

this is when i decied to change my text allignment back. i didnt like how there was such big gaps in my type.

i then did the same to the back.

however i then thought it would be a good idea to left allign it. it fit a lot better and flowed better too.

i then copied it all into and indesign document.

then i sized everything more accuratly.

although i wondering what my titles would look like if i played around with the kearning. so i began to play arond and came to a size that was nice.

i then did the same to the back also, and put it into indesign.